It's shaped like a lip pencil which makes for really precise application. I love how neat and sleek the packaging is, it's going to look right at home amongst all my pencils! It has a base in a colour matching the product (which is always a plus) and twists up from top section.
Isn't it gorgeous?! It looks almost neon bright here but I'd describe it as a true post box red. It does dry almost completely matte, I took the photo towards the end of the day and the light was quite blue. It's picking up a sheen for some reason. It was a dream to apply, really creamy and smooth and it doesn't settle into my lines at all (although I have read some reviews where people found that it did, so bear that in mind.) The shape of it made it so easy to get a really precise line. I applied this without any kind of lip balm underneath and I didn't find it drying in the slightest. It lasts absolutely ages and once dry I found it doesn't transfer onto glasses which is fantastic! The only niggle I have is that the product itself was a little "wiggly" in the packaging, it wasn't flush to the sides so I wouldn't dare extend it any more than I absolutely had to. I'm certain it would snap off! For £3.75 this is a must have product for me. I only wish they had a better selection of shades, all of the others are quite pale and I'd be terrified of the concealer lips effect, especially with a matte formula. This would be amazing if it were available in some berry and plum shades. Or even some really exciting brights for Summer! I'd be snapping them up in a second.
Final Verdict: if you're a lover of classic red lips, you'll love this. Definitely recommend.
What do you think to this look? Have you tried any of the other shades?